An Experience Designer
based in Richmond, VA
that simplifies complexity
and drives innovation
projects
I have signed entirely too many NDAs to have a public portfolio, please reach out if interested in learning more.
1
Apple
In-Store Product Discovery
2
Apple
Product Personalization
3
Apple
Navigation Redesign
4
Girl Scouts
Next-Gen Member Experience
5
ESPN
Nostalgia Filled Web Fuckery
6
Ad Council
Chatbot that Makes Voting Easy
7
Mailchimp
Dotcom Redesign
8
Samsung Global
Scalable Chatbot System
9
Johnson & Johnson
Generating Art from Kid's Quotes
10
Verizon
Digital Brand Guideline Hub
About
Just
a dude
I design digital tools and experiences at the intersection of systems, stories, and people.
My background in design and technology gives me a wide lens to spot problems and work through solutions. I like to tinker, test, and iterate until ideas work. Most of my time goes into working with teams, keeping things clear, and building solutions that stay reliable today and ready for what comes next.
Feel free to email me any WIP. I will probably hate something, and we will both be better off for it.
Experience
CarMax
2023 - Present
Yes, I’m techically a used car salesman.
What that really means is that I design the experiences, tools, and systems that shape how people buy, sell, and interact with cars.
I work across customer-facing apps and associate tools, building scalable, responsive solutions that make complex processes feel simple. My role sits at the intersection of design, technology, and operations, where I focus on creating clarity, reducing friction, and helping teams deliver consistent, future-ready experiences.
Apple
2020 - 2023
I crafted experiences for Apple Retail.
I collaborated with multidisciplinary teams to create seamless experiences for customers across various touch points, encompassing both physical and digital realms.
I led design teams that gathered and utilized qualitative and quantitative data to drive meaningful and simple design solutions.
My role required me to build relationships across departments and disciplines to collaborate effectively and develop clear proposals for scalable UX solutions.
Inadvertently, I had also taken on the role of Apple tech support for my friends and family.
R/GA
2017 - 2020
Collaborated with diverse teams to create impactful and memorable experiences for prominent global brands, including Girl Scouts, JPMorgan Chase, Verizon, Nike, ESPN, Google, Johnson & Johnson, Uber, Mailchimp, Ad Council, Adventist Health, and Samsung Global.
Engaged in an extensive range of projects, encompassing mobile apps, websites, event planning, campaigns, activations, client pitches, design systems, chatbots, and more. These projects varied from end-to-end involvement to providing consulting services for clients.
My role was dynamic, adapting to the specific project's requirements. It ranged from leading design efforts on mobile apps to concepting with creative teams for client pitches. Often, I juggled multiple projects / clients simultaneously.